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Gartner flags missed opportunities for enterprises to make cost-effective green IT gains

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gartner

In an era where sustainability is becoming an imperative for businesses globally, Gartner has highlighted significant missed opportunities for enterprises to achieve cost-effective green IT gains. Despite the increasing emphasis on environmentally friendly practices, many organizations are not fully leveraging available technologies and strategies to reduce their carbon footprints while also cutting costs.

### The Green IT Imperative Green IT, or environmentally sustainable computing, involves designing, manufacturing, using, and disposing of computers, servers, and associated subsystems efficiently and effectively with minimal or no impact on the environment. The benefits of green IT extend beyond environmental protection; they also include cost savings, improved efficiency, and enhanced corporate reputation.

### Key Findings from Gartner Gartner’s recent report underscores several areas where enterprises can make substantial green IT gains but are currently falling short:

1. **Data Center Optimization**: Data centers are notorious for their high energy consumption. Gartner points out that many enterprises are not optimizing their data center operations to minimize energy use. Techniques such as server virtualization, efficient cooling systems, and adopting renewable energy sources for power can significantly reduce energy consumption and operational costs.

2. **Cloud Computing**: While cloud computing offers a path to greener IT by consolidating resources and improving utilization rates, Gartner notes that many businesses are not fully exploiting its potential. Transitioning more workloads to the cloud can lead to more efficient resource use and lower carbon emissions, particularly when cloud providers prioritize renewable energy.

3. **Lifecycle Management**: Proper management of the IT lifecycle—from procurement to disposal—is another area where enterprises can make gains. Gartner suggests that extending the lifecycle of IT equipment through maintenance and upgrades, as well as proper recycling practices, can reduce environmental impact and lower costs.

4. **Employee Engagement and Policies**: Engaging employees in green IT initiatives and establishing clear policies can drive substantial improvements. Gartner observes that enterprises often overlook the power of policy and education in promoting energy-saving practices, such as powering down equipment when not in use and reducing unnecessary printing.

### Barriers to Adoption Several barriers are hindering enterprises from fully capitalizing on green IT opportunities: –

**Initial Investment**: Many green IT solutions require upfront investments, which can be a deterrent despite the potential for long-term savings.

**Awareness and Expertise**: A lack of awareness and expertise in green IT practices can prevent organizations from implementing effective strategies.

**Change Management**: Resistance to change within organizations can slow the adoption of new technologies and practices.

### Gartner’s Recommendations To overcome these barriers and harness the benefits of green IT, Gartner recommends the following strategies:

1. **Invest in Energy-Efficient Technologies**: Prioritize investments in technologies that offer clear energy efficiency benefits and a strong return on investment.

2. **Leverage the Cloud**: Move more workloads to cloud providers that demonstrate a commitment to renewable energy and efficient operations.

3. **Adopt Comprehensive IT Lifecycle Management**: Implement policies for the entire lifecycle of IT equipment, from procurement to disposal, to maximize efficiency and sustainability.

4. **Promote a Culture of Sustainability**: Engage employees in sustainability initiatives through education and clear policies that encourage energy-saving practices.

5. **Measure and Report**: Regularly measure and report on the environmental impact of IT operations to identify areas for improvement and demonstrate commitment to sustainability.

### Conclusion Gartner’s insights serve as a crucial reminder that while the path to green IT may present challenges, the potential rewards in terms of cost savings, efficiency, and environmental impact are substantial. By addressing the barriers and adopting the recommended strategies, enterprises can make significant strides toward a more sustainable and cost-effective IT landscape. The missed opportunities flagged by Gartner present not just a challenge, but a call to action for businesses to prioritize green IT in their journey toward sustainability.