On February 6, 2025, Indian food and grocery delivery platform Zomato announced its rebranding to “Eternal” and unveiled a new logo. This strategic move signifies the company’s expansion beyond its core food delivery service to encompass a broader range of offerings.
Unified Under ‘Eternal’
The rebranding brings together Zomato’s major business verticals under the Eternal umbrella:
- Zomato: The original food delivery service.
- Blinkit: A quick-commerce unit specializing in rapid grocery deliveries.
- District: A live events platform.
- Hyperpure: A kitchen supplies service catering to restaurants.
Founder Deepinder Goyal emphasized that the rebranding reflects the significant impact of Blinkit on the company’s growth, noting that it has become a substantial driver of their future.
Corporate Changes
Following shareholder approval, the company’s corporate website will transition from zomato.com to eternal.com, and the stock ticker will change from ZOMT to ETERNAL. However, the Zomato app will retain its original name, ensuring continuity for its user base.
Strategic Vision
This rebranding marks a shift in the company’s strategy, highlighting its evolution from a food delivery service to a multifaceted platform addressing various consumer needs. The move comes after the successful acquisition of Blinkit in mid-2022, which has since played a pivotal role in the company’s growth trajectory.
By uniting its diverse services under the Eternal brand, the company aims to streamline its operations and present a cohesive identity that resonates with its expanded mission and vision.